Hi, I'm Bryan.
Product designer from the Netherlands.

I’m Bryan, a multipdisciplinary designer with experience in all stages of the design process, from initial research to implementation. Passionate about creating impactful designs. I have worked across a wide range of environments, including start-ups, corporates, and design agencies.

Currently working at Picnic Technologies, to build the best online supermarket in the Netherlands, Germany and France. 

When I’m not designing, you’ll probably find me doodling on some random piece of paper or planning my next city trip.


Picnic Technologies

UX designer internal products

Oct 2023 – Present

Picnic is the fastest growing online supermarket in the Netherlands, Germany and France. I’m part of the internal product design team. We closely collaborate with multiple product teams and support them in designing products that help streamline Picnic’s complex supply chain.

Responsibilities include: Leading the design process in multiple product teams. Products I’m working on include tools for efficient workforce planning and developing data analytics software that rethinks how we do in-app advertising.

Hike One

UX designer

Oct 2022 – Oct 2023

Hike One is a leading Dutch design agency with over 50 UX specialists. I represented the agency at various companies, including Marktplaats and Liberty Global (Ziggo).

I redesigned the Marktplaats Zakelijk website to increase conversion rates for their premium services. I closely collaborated with stakeholders from multiple teams, each responsible for different services on the website. I had ownership of the design process to ensure a successful launch in summer 2023.

Liberty Global
Part of the horizon design team, worked on several features on the Ziggo TV app.


UX designer

Jan 2019 – Oct 2022

Somnox is a Rotterdam-based scale-up focused on creating robots to aid sleep problems without medication (awarded the KvK Innovation Award in 2021).

As the sole designer, I handled the user experience for their physical product, companion app, and brand experience, overseeing the entire design process from research to deployment.

I co-managed metrics like return rates and customer satisfaction, successfully reducing return rates by 10% through several research and design initiatives and achieving a 4.3/5 app store rating from over 10,000 downloads.

Studio Jinbu

Owner & designer

Jan 2016 – Present

A part-time design studio where I help small businesses launch their brands and develop their websites.
Originally focused on local businesses, we now have a diverse portfolio that includes multiple startups and organizations such as Leiden University and the University of Amsterdam.

My main responsibilities include guiding our clients through the entire design process, from clarifying their business goals to launching their brand and website.

Dental robotics (Intern)

Industrial design & UX research

Sept 2018 – Feb 2019

Responsible for conducting user research on their physical product and developed interactive, functional prototypes for testing.

Bitware Tech (Internship)

UX designer

Sept 2017 – Dec 2017

Bitware Tech was a small design agency located in Arnhem creating wordpress websites for small to medium sized businesses. I was responsible for delivering UX deliverables such as user personas and wireframes.


Technische universiteit Delft

MSc. Integrated product design

2019 – 2021

Technische universiteit Eindhoven

BSc. Industrial design

2014 – 2018

Trust me, I’m a designer © Bryan Yip