Hi, I'm Bryan.
Product designer. Based in NL.

I’m Bryan, a product designer with 4+ years of experience working end-to-end: from research and discovery to prototyping, testing, and implementation. I enjoy connecting user needs with business goals and helping to bring ideas all the way through to real products.

I’ve had the chance to work in start-ups, agencies, and corporates. Right now, I’m part of Enterprise UX team within Picnic Technologies, where I design internal tools that support the supply chain behind delivering groceries across 3 countries.

Outside of work, you’ll find me doodling on some random pieces of paper or planning my next city trip.

Experience

Picnic Technologies

Product designer (Enterprise team)

Oct 2023 – Present

Picnic is the fastest-growing online supermarket in the Netherlands, Germany, and France. As part of the internal product design team, I work with different product teams to design tools that streamline the supply chain: from workforce planning to data analytics software that rethinks how in-app advertising is done.

Hike One

Product designer

Oct 2022 – Oct 2023

Hike One is a leading Dutch design agency with over 50 UX specialists. I represented the agency at various companies, including Marktplaats and Liberty Global (Ziggo).

Marktplaats
I redesigned the Marktplaats Zakelijk website to increase conversion rates for their premium services. I closely collaborated with stakeholders from multiple teams, each responsible for different services on the website. I had ownership of the design process to ensure a successful launch in summer 2023.

Liberty Global
Part of the horizon design team, worked on several features on the Ziggo TV app.

Somnox

Product designer

Jan 2020 – Oct 2022

Somnox is a Rotterdam-based scale-up creating robotic solutions for better sleep without medication (KvK Innovation Award, 2021). As the sole designer, I was responsible for the user experience of the physical product, companion app, and brand. I led the full design process from research to launch, reducing return rates by 10% and helping the app reach a 4.3/5 rating with over 10,000 downloads.

Studio Jinbu

Owner & designer

Feb 2022 – Present

A part-time design studio where I help small businesses and organizations launch their brands and websites. Clients range from local startups to institutions like Leiden University and the University of Amsterdam. I guide them through the full design process, from defining goals to delivering a finished brand and site.

Education

Technische universiteit Delft

MSc. Integrated product design

2019 – 2021

Technische universiteit Eindhoven

BSc. Industrial design

2014 – 2018

Trust me, I’m a designer © Bryan Yip