Hello, I'm Bryan

I’m Bryan, a product designer based in the Netherlands. I work end-to-end, from research and concept through to prototype and ship, and I do my best work when things are still unclear: taking something ambiguous and turning it into something tangible that actually makes an impact. Currently at Picnic, designing enterprise tooling that keeps grocery delivery running across three countries. Before that: Somnox, Marktplaats, and Hike One.

Experience

Picnic Technologies

Product designer (Enterprise team)

Oct 2023 – Present

Picnic is the fastest-growing online supermarket in the Netherlands, Germany, and France. As part of the internal product design team, I work with different product teams to design tools that streamline the supply chain: from workforce planning to data analytics software that rethinks how in-app advertising is done.

Hike One

Product designer

Oct 2022 – Oct 2023

Hike One is a leading Dutch design agency with over 50 UX specialists. I represented the agency at various companies, including Marktplaats and Liberty Global (Ziggo).

Marktplaats (Adevinta)

I redesigned the Marktplaats Zakelijk website to increase conversion rates for their premium services. I closely collaborated with stakeholders from multiple teams, each responsible for different services on the website. I had ownership of the design process to ensure a successful launch in summer 2023.

Liberty Global

Part of the horizon design team, worked on several features on the Ziggo TV app.

Somnox

Product designer

Jan 2021 – Oct 2022

Somnox is a Rotterdam-based scale-up creating robotic solutions for better sleep without medication (KvK Innovation Award, 2021). As the sole designer, I was responsible for the user experience of the physical product, companion app, and brand. I led the full design process from research to launch, reducing return rates by 10% and helping the app reach a 4.3/5 rating with over 10,000 downloads.

Education

Technical University Delft

MSc. Integrated product design

2019 – 2021

Technical University Eindhoven

BSc. Industrial design

2014 – 2018

Trust me, I’m a designer © Bryan Yip