Refining the Somnox brand
2021 • brand design • UX design
Starting with a strategy
The refined brand identity document provided clear guidelines for defining an art direction for the photoshoot.
Next to the visual brand identity design, I was also responsible for designing the packaging and the color palette of the actual product. We went for a monochromatic color scheme based on Somnox’s primary brand color since we wanted to evoke an emotion of calmness and relief.
Lastly, I was also involved in redesigning the website to make it ready for the product launch.
Bryan Yip – Design
Baginda Tirtadji – Strategy
Lianne Siemensma – Strategy
Luca Halma – Photography
Jeroen Feron – Web development
Joel Breems – Web development
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Trust me I’m an engineer – Bryan Yip © 2022